Can the EU negotiate away Trump’s reciprocal tariff?

Following President Trump’s of a 20% tariff on European Union imports, the EU must respond. It seems unlikely that the EU will be able to negotiate a lower tariff. Trump needs hundreds of billions of dollars in tariff revenue to cover extended and – a signature feature of the Republican agenda. He believes high tariffs will revitalise investment in US manufacturing. It is unclear whether this will be the case, but tariffs will come at a high cost to US consumers.
Trump also believes that tariffs alone will close the US trade deficit. His formula for the reciprocal tariff applied to the EU, (39% ÷ 2 = about 20%) is based on the calculation of a tariff that would close the US-EU trade deficit – that is ad hoc and has no basis in mainstream trade or macroeconomic thinking.
As it negotiates, the EU must prepare to retaliate. Retaliation will be painful for EU consumers and importers, but it will increase the likelihood of a domestic backlash against Trump’s tariffs, deter further tariff hikes and build bargaining power for an eventual future tariff de-escalation.
European citizens will expect a robust response as EU export jobs are lost and they may even boycott US goods and services. Nonetheless, the EU’s response must be proportionate and measured in order to avoid escalation, and to maintain cooperation on security matters as much as possible.
Any retaliation must have a long-term perspective. The EU and the US share fundamental values such as democracy, freedom of speech, the rule of law, and the sanctity of international treaties. These values are embedded in the Constitution of the United States which dates back almost 250 years, and they will be around long after Donald Trump is gone.
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