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Siada El Ramly is the Director General of EDiMA – the European association representing online platforms and the platform ecosystem. She has extensive experience in European public affairs and in particular experience in the European Digital sectors- having worked for the hardware and software industries in the past. Before joining EDiMA Siada was Secretary General of the European Software Association, Director of the AHIMA global services office, Director General of the European Federation of Independent Producers as well as Senior EU Affairs Manager at Digital Europe. Siada has furthermore worked for the content sector and the healthcare sectors. She also set up her own consultancy company that provides public affairs, association management and strategic advice to interest groups. Siada holds an MA in International Studies and Diplomacy from the School of Oriental and African Studies (SOAS) - University of London and a BA in Political Science – specialising in International Relations from the American University in Cairo.